Jake Jolley - Week 5 - Beautiful Trouble
- Principles:
"Brand or be Branded"
-"Branding can make the difference between success and failure. Every movement wants its message to be heard, but simply being right won’t sell your ideas. The human mind needs to be persuaded."
-Everyone can have a great idea, but while that idea may seem great to you, it may not sound that great to other people. Why? Because they don't hold the same understanding of that idea that you do, the context, the backstory, the message, its all left unknown. You need to give people a reason to believe, to support. Through branding, you create the image, the light in the dark to follow. If you don't put up that image you leave the risk of someone making it for you, and it might not always end up in the way you envisioned it, further leading away from your cause.
- Tactic:
"Media Jacking"
-"Show, don't tell"
-Often when you hear or see something you don't believe in or know isn't quite true you tend to speak up. Yet in many cases, it's not just the words that move them, its the notion behind it. There's a difference between yelling "This is so wrong, Boycott this!" and "This is insensitive and wrong because it's wiping out the rainforest". When you provide a reason people are more likely to follow, therefore when you are aiming to make an opposition to a power you can better steal their platform by furthering their own propaganda against them.
- Theory:
"The Propaganda Model"
- "The model suggests that media outlets will consistently produce news content that aligns with the interests of political and economic elites."
- In the United States, we are known to have "Freedom of the Press" but more and more we keep running into the term "Fake News". When at one point we had a very acute news system updating us of the real going on's around the world. Now, we are running into issues with a flood of news outlets trying to make a name fabricating stories trying to get attention. These stories are further going viral and getting picked up and reported on by larger outlets, further helping to spread false information. Anyone in power, or even in the right position could leak false info to one of these outlets, and with a good headline, end up with widespread misinformation, or propaganda.
- Principles:
"Brand or be Branded"
-"Branding can make the difference between success and failure. Every movement wants its message to be heard, but simply being right won’t sell your ideas. The human mind needs to be persuaded."
-Everyone can have a great idea, but while that idea may seem great to you, it may not sound that great to other people. Why? Because they don't hold the same understanding of that idea that you do, the context, the backstory, the message, its all left unknown. You need to give people a reason to believe, to support. Through branding, you create the image, the light in the dark to follow. If you don't put up that image you leave the risk of someone making it for you, and it might not always end up in the way you envisioned it, further leading away from your cause.
- Tactic:
"Media Jacking"
-"Show, don't tell"
-Often when you hear or see something you don't believe in or know isn't quite true you tend to speak up. Yet in many cases, it's not just the words that move them, its the notion behind it. There's a difference between yelling "This is so wrong, Boycott this!" and "This is insensitive and wrong because it's wiping out the rainforest". When you provide a reason people are more likely to follow, therefore when you are aiming to make an opposition to a power you can better steal their platform by furthering their own propaganda against them.
- Theory:
"The Propaganda Model"
- "The model suggests that media outlets will consistently produce news content that aligns with the interests of political and economic elites."
- In the United States, we are known to have "Freedom of the Press" but more and more we keep running into the term "Fake News". When at one point we had a very acute news system updating us of the real going on's around the world. Now, we are running into issues with a flood of news outlets trying to make a name fabricating stories trying to get attention. These stories are further going viral and getting picked up and reported on by larger outlets, further helping to spread false information. Anyone in power, or even in the right position could leak false info to one of these outlets, and with a good headline, end up with widespread misinformation, or propaganda.
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