One thing that struck me from reading the article was the notion that prejudice is formed as an attachment to an "in-group". I found that interesting that those kinds of observations or summations that people make are not formed in isolation. I completed the test for prejudices against skin tone. I believe that the point of answering as quickly as possible is to record your gut response which would reveal your prejudice, that being said the objective is to click correctly as if you are playing a computer game. The formatting of these tests that calls for individuals to deal with these 2 objectives simultaneously does not seem like it would collect a consistent and reliable data set. It was hoping for a test that would be formatted more creatively because in that way I would less clearly see how it is operating and possibly receive more surprising results.